The recent rise of video marketing on Social Media platforms have left me feeling quite anxious. I totally understand the appeal and tremendous influence that video marketing has as a part of your social strategy. Your following wants to get a glimpse into the lives of the ‘real’ people behind the brand.
For me, it’s been exhilarating to watch people I’ve been following for years in a ‘live’ story format, whether it’s Facebook, Instagram or Snapchat. But trying to do this myself, has left me speechless and without personality, for that matter. So what makes good live video marketing, and what about those of us that are a bit camera shy?
First off, ask yourself on which platforms your audience is hanging out? Are they the type that would appreciate video content and on which platform are they most likely to engage? The type of industry you are in will also dictate the style and tone of your videos.
Instagram: This is where you will showcase your brand on a visual level. Instagram stories are new to the game, but this new feature has proved to really give Snapchat a go. Instagram is a better platform for engagement and easier to use. Apart from posting your normal pictures and images to your feed, you can also now record live videos as ‘Instagram Stories’ that will expire after 24 hours.
Snapchat: Snapchat is like the fun aunt of video marketing. Here you can utilize all the filters and face-swapping silliness to ensure a good laugh. However, it’s not the most user-friendly platform and finding and following others is harder than on other platforms. We are yet to see how Snapchat will respond to Instagram basically using their entire app as an added ‘feature’ on the Instagram platform.
Facebook: What’s great about Facebook Live, is that you most probably already have a following on there. It’s just about adding another dimension to your social media. Live video on Facebook is great for engagement, allowing your followers to ask questions in the comment section and then answering them ‘live’.
What About The Shy Monkeys?
Although I’m extremely intrigued by Video Marketing, I really don’t feel like I have what it takes to engage in it. For me, the lightning always seems wrong, the angle funny, and don’t let me get started on my voice. Sometimes it sounds super husky-rusky and other times just too wanna-be academic. Surely, I’m not the only one that hasn’t embraced this trend (although it’s here to stay) with open arms. So, what about us shy entrepreneurs- and our hard fought business strategies?
Keep it Static
Okay, the key word is ‘live’, but you can engage on these video marketing platforms with images as well. If you don’t like the idea of talking – post images with clever comments, text, emojis, and animation. This will show that you are in fact present on the platform even though you aren’t using every feature.
Consult With a Video Production Agency
If you aren’t sure how to design, produce and implement your video ideas, it might help to consult with an agency. They can train you to create your own video masterpieces on your own terms.
Practice Without Posting
If you do want to start marketing yourself or your brand, start by getting yourself ‘camera ready’. Get used to filming yourself and talking on video by merely recording 1-minute videos daily for 30 days. You don’t have to post or upload these, or even look at it again. Most fears derive from the unknown. Maybe knowing exactly how it works and what to expect from yourself will help you get over your fear?
Share What You Feel Excited About
Get the right message across by speaking about something that you feel passionate about. This could be a new product that your company is launching, a milestone that you’ve reached as a company, or even a new member joining the team. Find something that you feel comfortable talking about, and share this with your following.
Keep in mind that your video marketing should reflect your already existing brand. Your audience will have certain expectations of who you are, and it’s important to stay authentic – just as you would with the rest of your marketing campaign.
I’d love to hear your take on the subject? Are you embracing live video? How has your business grown since you’ve started implementing video marketing as a part of your marketing strategy?